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Here we help you answer this and other questions! Below, learn about 9 of the most effective and far-reaching formats for sales Business Email List enablement. Join us until the end! 9 Powerful Content Formats for Sales Enablement 1. Videos (preferably interactive) Video is much more than the fashionable format, adapted to this generation that loves Business Email List and enjoys the visual. It is a tangible source of profitability for commercial and Digital Marketing strategies. Nearly 90% of marketers find that video as a content Business Email List format has given them a good ROI.
In addition, 80% say that it directly favored the increase in sales and 87% value it as an important source of lead generation. And, what makes Business Email List this audiovisual format so special? For sales enablement, video is a Business Email List means to build trust, add value and explain in detail an element of interest , such as product functions and features. Imagine Business Email List how many words, explanations, arguments and speeches you will save your salespeople! With strategic, attractive and relevant videos, you will generate engagement with your Business Email List prospects and help them fully understand your value offer, maturing them to close sales.
If the videos are interactive , even better! Interactive content , including this audiovisual format, will help you obtain data — through clicks on Business Email List points of interest, comments and other interactions — and, thus, get to know your potential client better. 2. Success stories Your salespeople have a great challenge every day or before Business Email List each interaction with a lead : show that your company really generates results! Currently, the markets are saturated with offers and commercial alternatives, and many of them simply sell "smoke" and promise magical results that later do not materialize. You need to show that you are not Business Email List more of the same ! And that 's where the success stories come into play .